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MGMT 130: Principles of Marketing, with Kari Guedea: Industry Information

Know the Code

When doing industry research, it is helpful to identify the SIC or NAICS code(s) for your industry.


Search for articles in magazines, newspapers or journals in the databases listed here.  Many articles are available full-text and can be printed, saved or emailed.

•  If you are searching for information on a specific company, type in the name of the company in the first box and change the drop-down menu on the right side of the box to Company/Org.

•  Look for a link for More Search Options and, if available, select Document Type.  On the document type list, look for Annual Report