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Finding Information

Welcome to a guide to help you find resources for Market Research.

Where do you look for information? 

Google is the starting point for many us; it is a great tool and can lead you to some excellent web sites.  However, if you are only using Google, you may not be finding the best information available on your topic, especially for academic research. 
Did you know?
  • Google and other search engines only retrieve a portion of the information available on the web. A lot of useful information is not freely available on the web; this means that someone--an author, a publisher or institution--owns the information.  This information can often be accessed through a library database.
  • Not all digitized information is created equal. You need to critically analyze and evaluate the information you intend to use.
  • Not all information has been digitized.  There are still books in the Library and articles that do not exist on the open web.

The guide also includes information about setting up citations using MLA formatting.

Subject Guide

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Meryl Geffner