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Market Research: Cite Your Sources

Avoid plagiarism

What is plagiarism?

• Using someone else's words, opinions or ideas without giving credit to the source;

• Using facts, statistics, graphics, drawings, or any other type of information that is not considered common knowledge without giving credit to the source.

• Paraphrasing someone else's words without giving credit to the source.

"Giving credit to the source" means naming, or citing, the source from which the borrowed material comes. 

Plagiarizing is a violation of academic integrity.  It can lead to very serious consequences, ranging from failing an assignment to failing a class and/or other disciplinary measures.  The best way to avoid plagiarism is to cite your source in the format specified in your English 102 course.  When in doubt, ask your instructor or a librarian.

Below are tutorials you may find useful to help you understand more about what constitutes plagiarism and how you can avoid it.

MLA Citation Help

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